What are the main drivers of business and why MEDIA is also business: top theses from the PR festival

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What are the main drivers of business and why MEDIA is also business: top theses from the PR festival

Thursday, 25 April 2019

Launching a brand is a complex process involving a considerable action algorithm. In Ukraine, it is possible to build a qualitative and profitable business. Communication among competitors and business partners needs to be taken into account. The media is not the least important part of this B2C communication, and we should remember that the media is also a business. However, companies should not have illusions that the media should be interested in them. We offer you a summary of the panel discussion: “How to interest businesses in the media with corporate news” from the XVII International PR Festival.

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Releases do not work. Cooperation with the commercial department always works. The media is less and less willing to work with companies at the level of press releases.

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Business and media are ready to be partners.

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Create shared content and actively talk to each other. We need to agree. To form cooperation. Implement native projects, for which, by the way, the media are more ready than Ukrainian business.

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The media market developed until the development of social networks.

The media has lost its exclusivity in conveying information to people.

Today, the media primarily communicates with the reader through an intermediary — social networks.

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Businesses should not create illusions that the media should be interested in them.

The commercial media department should be interested in business.

Only the high expertise of specific industries or individuals, or digital data, can be useful for media content.

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It is not so difficult to reach foreign media. Professional PR managers can succeed. But well known press services may not!

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You can get on the news feed with corporate news.

People and, consequently, the media are proud of Ukrainian producers and domestic brands.

Ukrainian producers must be supported so that society does not bend.

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Preservation, energy recovery, and environmental and social issues are the primary information drivers of the business.

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Media is also a business. Remember!

Business and media can always agree on joint special projects.

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(Natalia Ulynets, Yevhenia Slobodyanyuk, thesis conclusions from the panel discussion: How to interest business in the media with corporate news, XVII International PR-Festival, part 1.)