What is your target audience?
“Our target audiences are men and women, 22-35 years old, middle-income, residents of large cities…“. How often do we hear such a description of the target audience? Do you know why it is already ineffective?
To get into the field of interests of the audience, the brand needs to consider not only demographic and geographical indicators. First of all, you should explore the lifestyle of your target audience. Analyze where your target audience spends their time, which locations, which online resources they visit, and which social networks they use. Find out under which conditions their habits may form and what motivates them to make a purchase or use the service.
With this analysis, you will be helped by the American interpretation of “Generation Theory,” which every 20 years forms a generation of people with values and behaviors that distinguish them from their predecessors.
We offer you a guide that will be an indispensable instruction for determining your target audience.