How will social media change in 2014?
Nine successful entrepreneurs told how they plan to change their SMM strategies over the next six months according to the forecasts for the new year. Here is what they said:
- The growing popularity of graphics software
Facebook posts with photos receive 53% more likes, 104% more comments, and 84% more clicks than text posts, according to Kissmetrics. With the growth of Pinterest and Tumblr, it will become even more critical to create content in a visual form, either in infographics, photos with text on them, or illustrations to quotes. We will use graphics software to turn textual content into visuals to increase its bundling in social media.
Laura Pepper Wu, 30 Day Books
- Social networks will not be used for sales
Users like to buy, but they don’t want to be sold. The most popular companies on social media today are focused on engaging, building relationships, and delivering values through social outreach. Consumers and potential buyers will look for companies that offer value, entertainment, discounts, and help.
Charles Godet, Predictable Profits
- Explosion of automation
Social media professionals now have to carry a lot on their shoulders. They should be the brand’s voice, at the head of any promotional or brand marketing campaigns, the tools they use to measure social media, the various communities on the platforms, and so on. In 2014, there will be more automation of tactics (platforms, structures) so that professionals can focus on content and social interaction.
Brennan White, Watchtower
- LinkedIn will become the most important publisher
Imagine publications with more than 100 million readers and writers, such as Bill Gates and Richard Branson, all of whom are connected and targeted on social media. LinkedIn will be the primary source of industry news, so it’s worth taking part in this ecosystem, and the sooner, the better. Post original content, and connect with colleagues in groups.
Trevor Summer, LocalVox
- Content will be more and better
Simple messages and simple questions are no longer enough. Companies need to engage more deeply and intelligently to reach out to consumers. Short videos, infographics, quality photos, and surveys will help attract deeply. Companies need to look at their content and ask themselves, “Will this be shared?” An example of a large company that is succeeding today is Wal-Mart. Its content is smart and attractive, and it attracts fans much higher than competitors. Companies also need to look at their fans, not the fans they want to gain. If your messages are always aimed at establishing contact, they will bore your fans who are already following you.
Andrew Howlett, Rain
- Social networks will have to stand out
Social networks began to grow up. Therefore, it will be harder to stand out. To be a winner on social media, you need to think creatively and find ways to stand out from the crowd.
Wade Foster, Zapier
- Social media campaigns should be paid
I assume that the most effective SMM campaigns of 2014 will be paid. You need to know how to use paid tools like Facebook and Twitter to gain an advantage over competitors. For example, do you use Facebook’s enhanced audience tool? It allows you to download a database of e-mails and send unique messages directly to your target audience. Twitter has also introduced paid advertising. If you are a brand and want to succeed on Twitter in 2014, be prepared to pay for it.
Christopher Jones, ReferLocal.com
- Interactive content will prevail over static content
Creating static content is very easy. In 2014, the bar will be raised for the type of content that users want to interact with. Expect to see more interactive content. 2013 was the year of the “top 10” lists. To attract users in 2014 and beyond, companies need to offer exciting content, and you can do it online.
Chuck Conn, Varsity Tutors
- Google+ will appear on stage
Google is becoming increasingly important in the social media landscape. Google+ has some advantages. It creates a strong society that allows you to use the brand and identifies consumers interested in your products. It also allows the brand to become more social with like-minded consumers. It provides like-minded consumers with a platform to connect. All this will enable you to create a strong community, and it’s a great way to get feedback on new and old products from consumers in real-time.
Nicholas Gremion, Free-eBooks.net