How e-books can help in programming new bestsellers
Can a publisher know in advance whether a book will be popular? A few years ago, it was safe to say no. However, with the e-book market growth (in the first quarter of 2012, e-book sales in the US amounted to $ 282 million, paper – $ 230 million), and the ability to analyze all the subtleties of reading tastes, the answer is so apparent.
In fact, data on the whole process – from searching to reading an e-book – can be easily collected. For example, apps on the iPad, Kindle Fire, and Nook collect information about how often readers use the app and how long they read. Bookstores like Amazon have a lot of information. Here are the most exciting indicators for publishers:
- How often the reader opens the book
- Whether he reads the whole book at once, in several long events, or often, but in several pages
- What he buys after reading a particular work
- Which books he reads to the end and which throws
- Does he reread any particular book
These data have shown that documentaries are usually read in excerpts, while novels are read from the first to the last page. Fans of science fiction, romance novels, and detective stories read more books (and read them more often) than fans of intellectual prose. The latter often stop reading in the middle or skip pages.
Of course, the reaction to such information gathering is very different. Some authors and publishers like such analytics, and some consider it a threat to the individuality of works.