Public Communications Agency Perfect PR in partnership with the Western Ukrainian office of the European Business Association has launched an anti-crisis communication instruction for business. It is about how companies can communicate with different target audiences during the period of uncertainty and after quarantine, how to choose the optimal sites and tools for anti-crisis communication campaign. The agency has also developed a special checklist for companies in the post-quarantine period, which can be used to check whether all mandatory communication steps have been taken.

 

Today, businesses have to overcome many challenges, one of which is establishing communication with customers, partners, team in the current environment. Such a concise brochure-instruction for business is an opportunity both to check yourself if the company is moving in the right direction, and an opportunity to learn new approaches and solutions that will help to get out of quarantine with minimal losses ”. says Natalia Ulynets, CEO of Perfect PR.

The guide describes how companies can change their communication today to maintain trust, reputation and audience, how to communicate with internal audiences, contractors, partners, consumers and how to communicate after quarantine.

Today we are going through a time of transformation and are forced to rethink all business processes. Reject those who no longer work and invent new ways to live and develop. Quality communication with partners, employees, customers and even competitors is an important tool for the company’s existence within quarantine. So, it’s time to review the practice of PR professionals to understand how good the company’s communication is, and what else needs to be done to make employees understand what’s going on, partners that they are valuable, and customers have become closer to you, and you to them ”, – comments Maryana Lutsyshyn, head of the Western Ukrainian office of the European Business Association < i>

Also with the help of a special checklist, companies will be able to check whether all mandatory communication steps have been taken to properly enter the post-quarantine period.

You can download the communication guide by following the link .

As a member of the European Business Association, Perfect PR supports the business community initiative and takes all possible measures to minimize the impact of the pandemic on employee health, job security and business.

</ The European Business Association and members of the business community support the implementation by the President and Government of Ukraine of quarantine measures to counter the spread of COVID-19. But the measures to limit business activities, which will be applied during the state of emergency, will lead to the loss of millions of jobs and significant losses of budgets at various levels.

and leaving large numbers of people without livelihoods.

As a member of EVA, Perfect PR supports the business community initiative and takes all possible measures to minimize the impact of the pandemic.

“We continue to work in the usual mode remotely: we execute media plans, provide anti-crisis communications, adapt communication strategies of clients to today’s challenges. We continue to build communications with partners and customers for the further development of enterprises and companies and quality interaction with society, “said Natalia Ulynets, CEO of Perfect PR.

The European Business Association addresses the President of Ukraine, the Cabinet of Ministers of Ukraine and the Verkhovna Rada of Ukraine requiring a number of measures to anticipate the complex effects of the pandemic and engage the business community in adopting joint ones. After all, each EVA participant is responsible for the well-being of millions of employees.

Public Communications Agency Perfect PR has developed art leaflets with illustrations about the everyday life of PR- specialists. In the format of mini-comics, we managed to tell with humor about the peculiarities of the work of PR- specialists. The project was implemented in collaboration with illustrator Bohdana Davydyuk.

Public communications intersect with many areas: journalism, marketing, branding, design and more. So there are a lot of myths and misunderstandings about this work, and what PR people actually do every day. That’s how Perfect PR came up with the idea of ​​releasing a collection of postcards in mini-comic format. In total, there are nine postcards in the collection – nine different stories.

“The field of PR is quite specific. So we wanted to explain the nuances of our profession through illustrations. In collaboration with the artist Bohdana Davydyuk, we rethought our working moments and conveyed it all in comics, – says the initiator of the project Olga Lekh . – Each of the leaflets contains a whole story. For example, we emotionally conveyed the feelings of a specialist when he planned his work schedule to the minute, but analysts are signaling a crisis in social networks with a bot attack and urgently need to switch to crisis management.

The illustrator also managed to convey the” game “between journalists and PR people in the picture. We work in the same field, use the same tools, but have different strategies. We hope that our colleagues will find something of their own in these works. ”

Project illustrator Bohdana Davydyuk said that when creating the leaflets she exaggerated the absurdity of situations in the lives of PR specialists. / p>

“I always want to show an illustrated situation from a more absurd side. It is not easy, but thanks to it it is possible to arouse interest, – Bohdana Davydyuk comments. – One of my favorite works in this series is a story about ubiquitous edits and a quote from Burstin. I’m interested in working when you can tell a story in more than one frame, bring it to something. Such stories are partly inclined to comics, but still remain concise. “

 

1-listivka1-listivka

2-listivka2-listivka

3-tuzi-listivka3-tuzi-listivka

4-kipling-listivka4-kipling-listivka

 

5-ne-gubi-litse-listivka5-ne-gubi-litse-listivka

6-majbutnye-listivka6-majbutnye-listivka

7-holodilnik7-holodilnik

8-lanch-piarnika-listivka8-lanch-piarnika-listivka

9-dezinfektsiya9-dezinfektsiyaReference Perfect PR is an independent public communications agency founded by PR specialist Natalia Ulynets in 2011. The company implements effective communication solutions in the private, public and public sectors; brings together a team of specialists in the field of public communications, media, digital PR and consulting and media. The main offices are located in Lviv and Kyiv. The agency works with Ukrainian and international business. Among the clients are the dairy company Halychyna, the national yeast producer Enzyme Company, Concern Galnaftogaz (one of the largest gas stations in Ukraine OKKO), the beverage corporation PJSC Obolon, and the housing construction company Vash Dim “, The British oil and gas company Cadogan Petroleum and others.

Perfect PR Public Communications Agency together with the Ukrainian Startup Foundation (USF) presents a video project about 15 Ukrainian startups that received grants for their development.

USF’s mission: to promote the creation and development of technology startups in Ukraine.

The work of USF is a comprehensive approach to the development of startups: funds for project implementation, mentoring, acceleration programs and a professional IT community.

with USF startups can receive up to 85 thousand US dollars of non-refundable support, without interfering in their activities. The main requirement for them is to become as successful as possible.

Ukraine has all the elements for the growth of the ecosystem of technology startups: talented and creative youth, successful and growing IT industry, increasing market access in Europe and the United States. USF was created to promote the further development of the start-up ecosystem.

USF has become the largest angel investor in Ukraine, comparable to the industrial pipeline that supports Ukrainian startups.

The figures show the scale of the Fund’s activity:

  • 3000 processed applications from startups.
  • 27 pitch days with over 300 startups.
  • 80 startups have already received funding.
  • $ 5,000,000 is the amount of funding received for startups.
  • 65 startup teams are currently participating in the USF Acceleration Program.

Perfect PR is convinced that the work of the Foundation is a way to the development of technological and innovative Ukraine with interesting ideas and progressive projects.

“In this project we see a great mission for the agency. We want Ukrainian startups to be known all over the world. Ukrainians work in top international companies like Google, Tesla, Apple, now it’s time to learn about successful Ukrainian startups, which, I’m sure, will only scale and grow, “- Natalia Ulynets, founder of Perfect PR.

The Startup Foundation has already presented the results of our work: a series of videos were shown at the Expo 2020 World Innovation Exhibition in Dubai.

We are proud to have joined the mission to make Ukrainian startups resound around the world. But we are happy to share with you the backstage from our shootings.

Perfect PR Public Communications Agency together with the Ukrainian Startup Foundation (USF) presents a video project about 15 Ukrainian startups that received grants for their development.

USF’s mission: to promote the creation and development of technology startups in Ukraine.

The work of USF is a comprehensive approach to the development of startups: funds for project implementation, mentoring, acceleration programs and a professional IT community.

with USF startups can receive up to 85 thousand US dollars of non-refundable support, without interfering in their activities. The main requirement for them is to become as successful as possible.

Ukraine has all the elements for the growth of the ecosystem of technology startups: talented and creative youth, successful and growing IT industry, increasing market access in Europe and the United States. USF was created to promote the further development of the start-up ecosystem.

USF has become the largest angel investor in Ukraine, comparable to the industrial pipeline that supports Ukrainian startups.

The figures show the scale of the Fund’s activity:

  • 3000 processed applications from startups.
  • 27 pitch days with over 300 startups.
  • 80 startups have already received funding.
  • $ 5,000,000 is the amount of funding received for startups.
  • 65 startup teams are currently participating in the USF Acceleration Program.

Perfect PR is convinced that the work of the Foundation is a way to the development of technological and innovative Ukraine with interesting ideas and progressive projects.

“In this project we see a great mission for the agency. We want Ukrainian startups to be known all over the world. Ukrainians work in top international companies like Google, Tesla, Apple, now it’s time to learn about successful Ukrainian startups, which, I’m sure, will only scale and grow, “- Natalia Ulynets, founder of Perfect PR.

The Startup Foundation has already presented the results of our work: a series of videos were shown at the Expo 2020 World Innovation Exhibition in Dubai.

We are proud to have joined the mission to make Ukrainian startups resound around the world. But we are happy to share with you the backstage from our shootings.

A new issue of the podcast “By ear in business” from the European Business Association with CEO Perfect PR Natalia Ulynets has been released. The podcast includes practical reputation management tips, episodes from the life of a PR company, inspiring books, work-life balance, and active recreation. Follow the link below and listen – we promise it will be interesting!

Soundcloud ➡️ https://bit.ly/3rrAx4Q
Apple Podcast ➡️ https://apple.co/3wS38l7

A new issue of the podcast “By ear in business” from the European Business Association with CEO Perfect PR Natalia Ulynets has been released. The podcast includes practical reputation management tips, episodes from the life of a PR company, inspiring books, work-life balance and active recreation. Follow the link below and listen – we promise it will be interesting! Soundcloud ➡️ https://bit.ly/3rrAx4Q Apple Podcast ➡️ https://apple.co/3wS38l7

Perfect PR Agency together with OKKO implemented a social project “Please, shine! ” about the need for reflectors in the dark. & nbsp;

OKKO has been working for seven years to increase the level of safety on the roads of Ukraine. And the multi-format social project “Please, live! Road safety “, which is implemented by the company, has covered about 10 million Ukrainians.

C In 2014, OKKO implemented the project “Please, live! Road safety “to influence the behavior of road users and encourage them to take more responsibility for their own safety and the lives and health of others.

” OKKO’s work is directly related to road users, which is why their safety has remained a key area of

Perfect PR Agency together with OKKO implemented a social project “Please, shine! ” about the need for reflectors in the dark. & nbsp;

OKKO has been working for seven years to increase the level of safety on the roads of Ukraine. And the multi-format social project “Please, live! Road safety “, which is implemented by the company, has covered about 10 million Ukrainians.

C In 2014, OKKO implemented the project “Please, live! Road safety “to influence the behavior of road users and encourage them to take more responsibility for their own safety and the lives and health of others.

” OKKO’s work is directly related to road users, which is why their safety has remained a key area of

Together with TM “Halychyna” and The Devochki, Perfect PR agency has developed the Carpathian calendar for local travel. Each month on the calendar is new ideas for entertainment and unusual places with Carpathian flavor.

For example, you can find the highest alpine swing and walk in the footsteps of Englishwoman Muriel Dovey, who in 1890 went on an independent trip to Galicia and described his journey in the book “Girl in the Carpathians.”

And in November – meditate with a collection of coloring pages. All coloring pages can be downloaded separately.