OKKO takes care of the safety of children in the dark with the help of a large social campaign
Through TikTok’s challenges and Instagram videos, the company invites students to do what they can and love, while instilling a culture of road safety in the dark.
As part of the national competition “Please shine!”, OKKO encourages students to shoot videos about reflective elements: flickers, vests and any accessories, tell why it is important to be noticeable, and post these videos on social networks. And as a reward, children will be able to receive Iphone 11, and the school where the students attend, the company will provide sets of reflectors.
“We want children to always be safe and from an early age accustomed to reflectors as necessary accessories. In Europe, students always wear vests and are visible to drivers during walks or excursions. Ukrainian schools should also have a culture of using reflectors so that students can move safely in the dark and bad weather, ”explains Yaroslav Polyakov, Head of OKKO’s Corporate Communications Department.
Olympiad will last until November 30, and the winners will be announced on December 7. Ukrainian schoolchildren together with their parents are introducing a new trend – they attach reflective elements to their clothes, shoot short videos about reflectors and become the heroes of the national Olympiad “Please shine!” from the OKKO company.