It’s not enough to love the news, it’s systematic hard work – Julia McGuffie

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It's not enough to love the news, it's systematic hard work - Julia McGuffie

Monday, 15 April 2013

It’s not enough to love the news. Because love is not enough for marriage, it is systematic, hard work. Yulia McGuffie, editor-in-chief of Korrespondent.net, told reporters about the program “Uncensored. 5 minutes of truth”.

“There are a lot of news websites right now. Even too much. The most popular, of course, are famous, – says Julia McGuffie. – It isn’t easy to compete in these conditions, given the density of the market segment, and create a site from scratch. But nothing is impossible. You need to enter the market with new exciting solutions and models. It can be a fantastic information site that will not be like any other. Secrets of Korrespondent.net success are objectivity, impartiality, and a balance of importance and interest. Another criterion is old age because Korrespondent.net was one of the first to occupy this information niche. “

The responsibilities of the editor-in-chief of the news website include following the news, resolving the issue of the advertising department, correspondence with partners, and establishing cooperation on projects.

“I visit 10-25 sites every day at work. However, as for the news, it will be enough to read “Korrespondent.net,” “Ukrainian Truth” and a good site of local media. And, of course, don’t forget about CNN and The Guardian. After all, international information has a much more significant impact on readers in Ukraine, “the journalist emphasizes.

Today, specific figures confirm that the Internet, as a source of information, has long been ahead of radio and print media, taking second place after TV. However, according to the media expert, the print media will remain a priority given the traditional culture of newspaper reading.

Korrespondent.net editor Julia McGuffie noted that “the Internet is always unpredictable, it is a constant dynamic. It’s not enough to love the news. Because love is not enough for marriage, it is systematic, hard work. They need to be able to serve as well as sell. But not as jeans, but as a platform for advertising. And if you want to write well, it is essential to capture the mood of society. It must be something resonant. You have to be attractive to tens and even millions of people. Controversial views need to be expressed. In general, harden on the bad. So, everything is quite simple – you should go to work and look for yourself in the place where you will feel the best.

It will be recalled that a master class of a well-known journalist on the topic “The work of an online news publication” took place at the Ukrainian Catholic University (UCU). The event was implemented within the framework of the project “Media Skills Program: New Media” by the UCU School of Journalism with the support of the International Renaissance Foundation.