Experiment: social network “hunger” for PR-specialists

/ / News

Experiment: social network "hunger" for PR-specialists

Friday, 05 October 2018

Have you noticed how you were distracted from checking social network messages after coffee with friends? Or did you go to bed and linger for an hour or more, flipping through the news? We did! Our Perfect PR team decided to participate in the September #ScrollFreeSeptember flashmob. The essence of the flash mob is to reduce the amount of time spent on social networks during the month and check what changes will take place in our lives.

This is not the first year that social media had detrimental effects on emotional and physical health. So we decided to check whether life on social networks is an exaggeration of the problem or a source of many troubles? Each PR specialist chose different types of restrictions from social media and trained their willpower and endurance. For a month, you can read our feedback and insights from the social network “hunger.”

As part of the flash mob, the agency’s CEO Natalia Ulynets promised not to check on the social network on Sundays and daily from 9 pm to noon throughout September.

“In the first week, I forgot about participation in the flash mob and, as usual, went on the social network in the evening. Later, I immediately remembered a flash mob and checked off with a little feeling of guilt. The habit of spending time on social networks has been formed for years. One month is too little to get used to. It is necessary to compensate for the present with something useful immediately: reading a book, evening news, no longer from Facebook pages, but directly from the media. I would continue this flash mob. I have such a desire, and it is beneficial if you value your time.”

Our PR specialists Olga Lech and Anna Kazak decided not to scroll through the news feeds and check the messengers during all the meetings.

“Constant presence on social networks for PR people is at least a tool. And this is probably the only industry where during the meeting, colleagues can write something on the phone or scroll the page needed for the next project to the public”, — says Olga.
“I tried to be a “socialized butterfly” for a month and refused to watch news feeds and go to messengers during meetings. I’ll tell you frankly, I managed it somewhere around 80 percent. But I liked it!”

“To be here and now during meetings, friendly conversations, and work snacks, without breaking away from frequent phone notifications and worrying about how my post is, it’s very cool. I’ll even try to make it a habit. Because I am now convinced that if we do not react to a message on WhatsApp at the same minute, the world will not collapse.”

#ScrollFreeSeptember became the first online marathon in which Anna Kazak was looking forward to the final result:

“I chose the “social butterfly” option: refusal to use social media during meetings with friends, listening to music, lectures, during the marathon, etc. That is what I notice most often on my side. Did I manage to get rid of sitting on social networks unnecessarily 100%? No. But I noticed that I am gradually becoming more attentive to online time. In my opinion, this is a good start.”

Tetyana Voronchuk promised to take a break from social networks every day after 7 pm during September:

“The first weeks of participation in the flash mob were given without any problems, especially since I noticed a long time ago that there was no desire to visit Facebook at all over the weekend. Unfortunately, it was impossible to hold out all month because the social network communicates with clients, colleagues, and partners even after 19-00. I would join such a flash mob again.”

Yevhenia Slobodyanyuk and Revide Ziyatdinova decided to give up flipping through social networks before going to bed.

“Frankly, restricting access to social networks is a challenging task,” says Eugenia. “Especially when the work is closely related to them. I chose the mode in which I refused to flip through social networks only before going to bed and not after a specific hour. So I was free to sit in the evenings on FB, and already getting into bed, I tried to follow the rules of the flash mob. And all the same, I broke several times. After all, there is no force of will that will make me ignore the audible announcement that someone has commented on the latest publication.”

Revide says that the flash mob was partially successful:

“At the beginning of the flash mob, I had the idea to remove social networks from my gadget, at least for experimentation. However, I wanted to test myself, having all the “temptations” at hand. Now I can say that I failed this task with a bang! The habit of constantly checking the coverage of publications, activities on the pages, and just new notifications and messages from friends is powerful. Of course, I was more aware of the time on social media when I mentioned my promise. It reduced the time spent sitting on social media before going to bed but successfully compensated for it during the day: in transport, on the road, or while eating. I realized that now without external assistants, such as various applications that block social networks or show the length of time online, I’m nowhere.”