Due to the change in the algorithm of news feeds on Facebook, media companies are losing their audience
The algorithm of the news feed has changed on the social network Facebook. Media companies that promote their materials through this platform are actively losing audiences. The number of views of each individual material published on the official resources of these media decreased by 42%.
According to the SocialFlow platform, which promotes media materials on social networks, the total number of views of articles on Facebook decreased from 117 thousand (January 2016) to 68 thousand (May 2016). The head of SocialFlow notes: “Facebook is constantly changing the algorithms for building a news feed to adapt to the tastes of users. The views of media companies in the fourth quarter of last year and in January 2016 were excellent. “
It is worth noting that Facebook became the first social network to abandon the chronological format of the news feed. The social network algorithm identifies the most interesting materials for users and brings them “to the top”. The popularity of messages on the personal pages of individual users of the social network is growing sharply, but the official pages, on the other hand, are losing popularity.