5 experiments with Instagram from worldwide media
Recently, the social network Instagram has become a favorite platform for world media experiments, actively attracting new audiences. The International Journalists’ Network has collected five successful examples (BBC, Chicago Tribune, The Guardian, NowThisNews, and Bit + Grain) of how the media is experimenting with Instagram.
Media resources traditionally use Facebook and Twitter to increase traffic. Instagram has always been a platform for posting more photos, an opportunity to give readers a behind-the-scenes context of what’s going on in the world. But the trend is changing, and leading media outlets show how Instagram is becoming an essential traffic source.
5 media experiments:
The BBC uses a hashtag and creates important stories of up to 15 seconds a day. The video is accompanied by captions that explain the content of the frames. It covers a wide range of topics, from coverage of cultural events in North China to competitions for the best flag for New Zealand.
Last year, The Guardian launched the hashtag #GuardianCam. The goal is to show readers what’s going on in the newsrooms “behind the scenes.” Journalists take turns filling the main account with additional visual elements about the main events in society.
The Chicago Tribune has created a vintage account to recreate the city’s history as much as possible. Black-and-white photographs created by photographers of the last century are published almost daily. The Chicago Tribune’s Instagram page has more than 35,000 followers.
The main content of NowThisNews on the social network is video. Topics are lifestyle or bizarre news. For example, how astronauts taste food grown in space. 150,000 subscribers were interested in such publications.
California-based media startup Bit + Grain writes about life in the state. Various topics are covered, like cuisine, baseball traditions, etc. The main content consists of photos of the kitchen and the most beautiful landscapes. Audio is imposed on the static image, which allows you to create a media story.