5 Tips for Brands, or How to Be Yourself
To build good relationships with their customers, brands should remain themselves. To position yourself as a brand and speak convincingly on behalf of the company. This will improve the relationship with your customers and maintain it for a long time.
Research shows that customers prefer authentic, trustworthy brands. Today, customers want to see honest communication about the brand’s products and goods.
How does the brand “be yourself”?
Do not chase, but attract. Attract, because consumers are looking for brands that they know.
Listen to your customers. The ability to listen well is an important characteristic of the “authenticity” of the individual. 50% of consumers abandon a brand if it does not show a natural connection. Understand how your brand fits into the context of customer life.
Know your brand. The idea of continuous self-knowledge is decisive. Remember the internal communication of the brand. You need to know what employees do and love. This allows you to understand what can be required of them.
Acknowledge your shortcomings. Transparency and business go hand in hand. And trust can be built even when mistakes are made.
Believe in your brand. Customers are interested in real experience. If a brand does not have goals, mission, and vision, it is difficult to evoke love and trust in consumers.