5 books for effective communication
Reading is one of the most effective ways to get concise information, recommendations, and insights for successful professional tasks and self-development. But it is precious to spend time reading books to communication specialists, whose challenges change almost daily.
We have put together five books that are sure to come in handy.
Contagious: Why Things Catch On, Jonah Berger
Probably, this book is already familiar to many people, but we can not miss it. It is precious for communication, marketing, advertising specialists, social anthropologists, and a wide range of readers. The author of the book, Jonah Berger, a scientist, and business expert, presents and analyzes the formula of “virality”, which helps to make any product or idea popular. The phenomenon of viral dissemination of information is also analyzed in detail.
How does a polling station affect voter behavior? Is it possible to make a product with a limited advertising budget popular? Why are some restaurants overcrowded and others bankrupt? Why do some videos on YouTube get millions of views while others, no less witty and exciting, go unnoticed?
Disrupted: My Misadventure in the Start-up Bubble, Daniel Lyons
This book is for those interested in large companies’ IT-sphere or corporate culture, including startups. The book’s author is Dan Lyons, an American journalist, former senior editor of Forbes, and technology columnist for Newsweek magazine, who began working as a marketer at Silicon Valley startup HubSpot. All employees are at least twice their age, wear only corporate orange clothes, and take a teddy bear to meetings.
Politics and mass media, Gerd Stromeyer
First of all, the book will be interesting for professionals working in political communications or those who are interested in it. Gerd Stromeyer, author and German journalist, focuses on the types of media and their importance in the political communications of democratic societies in his book “Politics and the Media.”
How do the media influence electoral behavior, what political guidelines are broadcast, and what are their implications for electoral decision-making? The author describes the vital political functions of the mass media and how they affect the government. He also talks about the formation of the media and legal norms in the example of Germany.
The Black Swan: The Impact of the Highly Improbable, Nassim Nicholas Taleb
The book by the American essayist, mathematician, and trader in the past Nasim Taleb, “The Black Swan,” is about the philosophy and psychology of unlikely events that have a tremendous impact. The author called them the Black Swan.
“Before discovering Australia in the Old World, it was believed that all swans were white, and life experience fully confirmed this. The first black swan probably surprised ornithologists (and all those who care about the color of bird feathers), but the meaning of this story is different. It shows how limited a lesson experience and observation gives us, and how vulnerable our knowledge is. A single fact refutes an axiom derived from thousands of years of observations of millions of white swans,” the book’s prologue reads.
Essentialism: The Disciplined Pursuit of Less, Greg McKeown
Greg McKeon’s book is about setting priorities, doing only what is needed, and most importantly, making the least effort and achieving success. The author convinces readers that it is impossible to cope with everything. According to him, everyone decides what to spend their time and energy on.