Proper communication between business, government officials, and each of us is also a weapon against the enemy. Therefore, the public communications agency Perfect PR has collected the main tips on how to communicate properly in war, keep in touch with different audiences to maintain contact, and be as useful as possible.

War is a serious shock for each of us, but even in such conditions, it is important to mobilize internally and continue to communicate.

In any crisis situation, especially during the war, it is impossible to remain silent or disappear from public space. Even if you are a company that has suspended its work, your official public can become a platform for disseminating important information. In a small brochure, we have collected the main principles of communication both within teams and general rules that will be useful to everyone.

The brochure also contains rules on how to communicate with government officials, how not to fall victim to fakes and join the information front, and how to use creativity in communication in wartime.

Download brochure.

2012-11-05 12:00:00

2012-12-04 12:00:00

As part of the national campaign “Please live! Road Safety ”with the help of modern technologies and laser projection in the sky over the Obolon embankment, OKKO will broadcast a social video. Its heroes will be drivers, pedestrians, children and other road users. A laser show with a 3D screen in the sky will also be broadcast online on the company’s Facebook page and YouTube.

2020 OKKO devoted to the problem of high level of accidents on the roads in the dark and the importance of using light and light. The social project will consist of two stages and will begin with the launch of a laser 3D projection. Thus, the company wants to draw maximum attention to the problem of invisible pedestrians, because every year the number of accidents increases, and in autumn and winter – also due to difficult weather conditions and poor visibility.

all because of the events of spring. We hope that we will be able to change the situation on the roads “, & # 8211; comments Yaroslava Polyakova, Head of Corporate Communications, OKKO.

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Telegram channel of Perfect PR agency was included in the section “Telegram channel of the week” in the podcast “Creative digest” from the media </ strong> </ p> Listen to telegrams feed Perfect PR in the new section podcast Creative Digest, please visit:

This is the first Ukrainian-language Telegram -channel about PR, in which special The agency’s shareholders share their knowledge with colleagues and anyone interested in the world of communications. PR-party with professional information, life hacks and advice from personal experience, research, Ukrainian and world PR-practices, as well as case reviews, trends, useful digests, expert blogs.

Channel headings: < / strong>

  • #PerfectCases – reviews of the best (or vice versa) communication cases
  • #PerfectNews – news from the world of PR
  • #PerfectDigest – useful selections books / courses / movies / events
  • #PerfectAdvice – communication, journalism and digital tips
  • #PerfectTrends – trends that are important for every PR person to know
  • #PerfectResearch – interesting research to help find insight or argument. </ li> </ ul>More interesting from the world of communications:

Colleagues, clients, partners, thank you for being with us!

Nine years since the founding of Perfect PR Agency is a fruitful cooperation with dozens of companies, hundreds of successful activities, projects and strategies. But the real success of the agency is the team, its progressive ideas, energy and inspiration.


On the occasion of the anniversary of Perfect PR we share insights and tell more about what work, team and communications are for us.

Natalia Ulynets, CEO of Perfect PR : “Perfect PR. 9 years since its foundation: 64 PR-strategies, 3222 press releases (and 10 more every day), more than 800 events, 28 anti-crisis campaigns. We have every reason to be proud of our work as well.

In 9 years we have never wanted to close, liquidate, leave the market, despite all the circumstances. 24/7 they increased their knowledge and worked on comfortable conditions for clients and the team. They did not become salespeople, but learned to sell creative and communication solutions, adding weight and value to companies. We have become real communication engineers or craftsmen, as we often laugh.

Perfect PR – with offices in Kyiv and Lviv. Today, the team works remotely and, thanks to quarantine, we have gained dozens of perfect mini-offices.

And about values. Because without them there is no life in the agency:

1. Professionalism is creative, timely, responsible; 2. Innovation – trendiness, competitiveness, initiative; 3. Flexibility – understanding the situation, audience, customer, service, price. 4. Trust. Client trust in the agency, agency in the client, agency in the contractor, trust between colleagues.

Today we are digitalizing concepts and reviewing the challenges of each client. We are thinking about new tools, solutions and communication formats.

The main thing is that Perfect PR is people. Working in and with the agency! And this is much more serious and responsible than the number of press releases and strategies. ”

Olga Lech, Deputy CEO :” I am very glad that despite our diversity, we are united by common values !! Our mission is to help the client be meaningful. This is especially true today, during quarantine. It is so nice to see how together we grow in projects, skills and quantity. “Perfect” have brought together cool people. ”

Olga Kozak :” Perfect PR are interesting people with whom you dive into the perfect creative world. Immerse yourself in the depths of copywriting, communications, SMM and content. And when you come to the surface, you start to see the new filled PR world perfectly. ” home because: & # 8220; friends, it’s so cool with you & # 8221 ;; to argue in joint brainstorms, and at the end to present a cool strategy; support and digging when needed; partners and clients who never want to leave our office, because we have really cool, and it’s really 24/7 communication “.

Tetyana Voronchuk :” Perfect PR is a team Inspired and professional! For me to work in Perfect PR is to design the future. You never know exactly what tasks you will have to solve tomorrow, and this is the most exciting. ”

Natalia Turkevich :” A team of cool professionals who are united not only by a common purpose, but also values ​​- is Perfect PR. Responsible and ready for challenges. We are glad that our clients trust us with their strategies and reputation. Interesting projects and invaluable experience are ahead. ”

Yevhenia Slobodyanyuk :“ It is easy and inspiring to work with you, both online and offline, both on weekdays and on weekends, both during information attacks and during holiday events. ”

Roman Schmidt :” Perfect PR is an agency where you are not taught to take the first steps, but to run immediately. marathon and win! ”

Rita Flomboim :“ Perfect PR is my friend, my mentor, my colleague. Thank you for knowing me better than I do. ”

Andriy Burda :“ School of professional challenges, experience and a portfolio of cool clients and loving partners. ”

Kateryna Alimova : “Perfect PR is a whole collection of all the particles of life around. Our work and our clients are so diverse that the challenges we take on every day force us to keep our hands on the pulse of the whole world. And it’s incredibly cool – every day to discover something new, to be surprised, to be sad, to be happy, to look for and find solutions, to create, to communicate. To be in the whirlpool of life. ”

Marichka Zablocka :” Of the 9 years of the agency, I know only one, and it is not complete. But it was a wonderful year in the company of inspiring people. “