Perfect PR Agency, together with the Ukrainian Catholic University’s School of Journalism and Communications, has launched this year’s PR Laboratory – an educational project for master’s students of the “Media Communications” program.
The PR Laboratory gives students a unique opportunity to combine academic knowledge with practical experience in the agency setting. Under the guidance of Perfect PR specialists, they work on real projects and receive professional feedback. For aspiring professionals, this is a chance to prepare for real-life work in the PR industry.
The second PR Laboratory was opened with a lecture “From Briefing to Collaboration” delivered by our Business Development Manager, Anastasiia Nyrkova. Together with students, she discussed effective client communication and how to conduct high-quality briefing sessions – a key skill for future PR specialists.
For us, the PR Lab is a long-term investment in the development of communication education in Ukraine. It is aimed at:
– Strengthening the professional community.
– Shaping a new generation of specialists.
– Empowering Ukrainian business and society through quality communications.
– Creating a space for new ideas in the industry.
The collaboration between Perfect PR and the School of Journalism and Communications at UCU demonstrates how business and education can work hand in hand to train future communication professionals.
Follow the PR Laboratory updates on our social media:
And on the pages of the School of Journalism and Communications:
