«Run to 100.000 bulletproof vests»

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«Run to 100.000 bulletproof vests»

«Run to 100.000 bulletproof vests»

Volunteer project + Perfect PR agency

Perfect PR agency, together with the Lviv Defense Cluster, Run Ukraine, and the ProBig running club, implemented the «Run to 100.000 bulletproof vests» project to raise funds for the production of protective equipment for the Ukrainian military. 100% of the funds from the marathon registration were donated to the production of bulletproof vests, and the participants received commemorative medals made of armor steel.

Our task was:

to draw attention to the project;

attract as many marathon participants as possible;

provide comprehensive information support for the project;

Perfect PR is the author and main communication partner of the project.

Almost 2 thousand participants from 35 countries took part in the «Run to…»: Australia, Austria, Belgium, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, India, Ireland, Israel, Italy, Kazakhstan, Latvia, Lithuania, Malaysia, the Netherlands, Poland, Portugal, Qatar, Romania, Slovakia, Spain, Sweden, Switzerland, the United Arab Emirates, the United Kingdom, and the United States.