UPAW + Perfect PR agency

Communications for an NGO working on animal welfare in Ukraine.

UPAW delivers humanitarian aid.

Since the beginning of the full-scale invasion, UPAW has been delivering humanitarian aid for animals in the regions close to the war area.Our task was to raise awareness of UPAW among Ukrainians, to tell them about the organization’s activities and achievements.


You can view the information here and here

As a part of the project:


we developed social media communications strategy;


shaped the brand's voice;


updated the visual design, and implemented daily communications on the terms of the organization's external press office;

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