The Ukrainian Ceramic Platform “Gley” already unites artists and communities around a contemporary vision of ceramic art.
 

Every element matters: from the name and identity to visual symbols. They reflect the depth of tradition while inspiring growth and innovation.

Yuliia Pysarenko, PR Manager of the project:
 
“For me, this project was a new challenge — I didn`t have an experience in creating positioning and branding from scratch before. But thanks to our team’s coordinated work, we managed to turn the idea into a complete platform, and the result exceeded all my expectations. This is exactly the case when a professional challenge becomes a source of inspiration.”

Anna Marynok, Designer:
 
“Working on the identity gave me an opportunity to immerse myself in the world of contemporary Ukrainian ceramics and truly feel it from within. The biggest challenge was to find a graphic language that conveys the tactility of clay and its organic plasticity. Together with the team, we experimented a lot until we arrived at a solution that felt just right.”