01
Developed the concept of the project, dividing it into two stages: drawing attention to the problem of road accidents in the dark and conveying the importance of being visible in the dark to a younger audience, namely Ukrainian schoolchildren.
Beg you, Shine!
OKKO + Perfect PR agency
Together with «OKKO», we created an all-Ukrainian project aimed at drawing attention to the problem of the high number of road accidents in the dark.
As part of the project, we:
02
Created a unified information strategy for effective coverage of activities.
03
Planned and organized a large-scale laser projection of a video on the wall of the Vernadsky Library in Kyiv.
04
Launched the National Olympiad among schoolchildren on the importance of reflective elements of clothes in the dark.
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