This is a step-by-step PDF manual that helps you to understand PR: from the basics to strategies and crisis management.

The guide was created to explain PR in clear and accessible language. It brings together all the key areas of a communicator’s work along with practical advice.

Who is “PR at Home” for?
– In-house and agency PR managers
– Communicators in the non-profit sector
– Businesses managing their communications independently
– Students studying PR, communications, marketing, or journalism
– The entire communications community working in the Ukrainian context

The guide covers 20+ topics structured into 6 blocks. Readers are also accompanied by our mascot, KomuniKytcia (a play on “communication” and “kitty”), who helps explain complex terms and leaves useful tips.

What you’ll find inside the guide:
– PR basics: core tools, main functions of a PR specialist, project management, and motivation
– Strategy and planning: working with target audiences, creating PR strategies, and measuring effectiveness with modern models
– External & internal communications: effective media relations, event management, corporate social responsibility, and social media management
– Crisis & reputation: reputation management, rules of conduct in crisis situations, and identifying fake news
– Personal brand: why it matters for career success and step-by-step advice on how to build one
– PR trends: current global PR trends and sources to track themYou can purchase the “PR at Home” guide on our website