Natalia Ulynets, CEO of Perfect PR, Joins “Trohy Movych” Podcast

Natalia Ulynets, CEO of Perfect PR, was featured on the “Trohy Movych” podcast. She and host Serhii Trukhimovych explored the importance of consistent reputation management, illustrated by a case study of Ukraine’s National Antarctic Scientific Center (NASC).

In the podcast, Natalia delved into how NASC’s reputation has been meticulously built since 2018 through diverse media initiatives. These include the publication of Markiyan Prokhasko’s book “Dream of Antarctica” and the podcast “Antarctic.” They discussed how this foundation of strategic media work played a crucial role in softening the impact of a media attack on NASC in May 2024.

Key points discussed on the podcast:

• The significance of systematic, long-term reputation management
• The role of user-generated content in brand reputation
• Collaborating with niche micro-influencers and enthusiasts
• Preparing for potential media crises by consistently highlighting various aspects of organizational activities

‘Reputation butters your bread’ — this phrase from Natalia Ulynets became the motto of the podcast, underscoring the idea that investments in reputation always pay off, especially in times of crisis. The full episode of the ‘Trohy Movych’ podcast featuring Natalia Ulynets is available to stream on YouTube, YouTube Music, Spotify, Apple, and SoundCloud.