Recently, the Western Ukrainian Office of the European Business Association (EBA) hosted “Communications That Work 2.0,” an event tailored for communication specialists and entrepreneurs. The gathering brought together leading market experts to discuss tools that actually drive business, focusing on real-world case studies rather than dry theory.
Artificial Intelligence and the International Market
The “Communications That Work 2.0” agenda was highly intensive and comprehensive.
AI in the Creative Sector. The event kicked off with practical workshops by Olena Zanichkovska (Co-founder of The Gradient, an AI experience agency) and Iryna Patsevko (Communications Manager at EPAM and Chair of the PR Hub at EBA’s Western Ukrainian Office). The speakers broke down how AI is reshaping consumer behavior and explained how to train neural networks to convey your brand values accurately.
Communications for Export. During a dedicated panel discussion, Ihor Blystiv (Marketing and Innovation Director at Kormotech) and Ivan Starosta (Executive Director at PRANA) shared insights on adapting messaging for foreign audiences and building a reputation abroad.
Secrets of Defense-Tech Communications. Drone.ua founder Valeriy Yakovenko provided a detailed breakdown of his company’s expansion into international markets, sharing his experience working in sensitive sectors and building global trust in Ukrainian technologies.
An Honest Conversation on Crisis Management: Nataliia Ulynets Interviews Roman Bodnar (LA PIEC)
One of the most dynamic and highly anticipated segments of the program was an exclusive interview conducted by our company’s CEO, Nataliia Ulynets, with Roman Bodnar — founder of the well-known food delivery service LA PIEC and the Pizza Hot mini-pizzeria chain, and currently a serviceman in the Special Operations Forces of the Armed Forces of Ukraine.
Nataliia and Roman did a deep dive into a real crisis case study involving the chain. It was an honest conversation about how businesses should communicate during periods of instability, how to engage with the media and the public, and what long-term impact crisis decisions have on a brand’s reputation.
Updated PR Planners
At our stand, attendees could browse through and purchase our PR Planners, which now feature updated, vibrant “dopamine” covers.
These summer colors are designed to boost productivity and spark creativity. Now, even more stylish and effective planners are ready to assist Ukrainian marketers and PR professionals in their daily work.
The evening concluded with a productive networking session, where participants exchanged impressions, made new connections, and planned future collaborations.
We sincerely thank our partners, the European Business Association, for the stellar organization and for fostering such an active community. More effective communications are yet to come!
