What is reputation management?

Reputation management is a systematic approach to reputation management. Unfortunately, many business representatives and NGOs believe that it is enough to make posts on social networks or publish articles in the media from time to time to build a reputation. Reputation management involves a comprehensive, strategic approach to communications and public actions.


Reputation management can include PR audit, development and implementation of communication strategy, personal PR, GR management (establishing relations with state authorities), IR (reputation for investment), CSR projects, internal PR, crisis communications.

Why do you need...

Reputation helps to attract new partners, employees, customers, if necessary, donors or investors, and also strengthens ties with them, raises the level of trust. In addition, in the event of a crisis, a well-developed reputation is a kind of protective, mitigating cushion that will help avoid many negative consequences or significantly reduce their scale.


Reputation is an intangible asset, but its development supports and strengthens many internal and external processes in a company or organization, and over time it can translate into tangible things or save you money. Also, remember that money is given to those who are trusted.

High-quality reputation building involves:


Market research, target audiences.


Understanding the company's place in the market.


Availability and implementation of a communication strategy.


Anti-crisis measures and communication in the event of a crisis are thought out in advance.


Development and implementation of CSR projects relevant to your company.


Conducting effective internal and external communications.

What we offer:


Conducting a PR audit is an in-depth study of the company's weaknesses and strengths in the public space.


Creation of media portraits of companies, CEOs or other stakeholders.


Creation and implementation of a reputation-building strategy, communication strategy.


Holding strategy sessions with the team.


Establishing media relations.


Monitoring of media and social networks.


Informational and organizational support of key events.


Development of CSR projects relevant to a certain industry or company activity.


Phased implementation and communication support of CSR projects.


Establishing internal communications by determining communication needs and developing a set of activities.


Consulting on reputation building.


Conducting master classes and workshops for internal teams.

How we do it

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