Reputation management

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Reputation management

Reputation management

A key element of the success of any company or public figure is a good reputation, i.e. a well-established public opinion about you or your company.

Reputation management is a set of tools that allows choosing the right strategic “key” for your communications and public actions.

In particular, it may consist of:

PR audit - market research, target audience;

development and implementation of a communication strategy;

personal PR;

GR-management - establishing relations with government authorities;

IR - reputation for investment;

development and implementation of relevant CSR projects

thoughtful anti-crisis measures and communications in case of a crisis.

Reputation helps:

to attract new partners, employees, customers, donors, or investors,
as well as strengthen ties with them
and improve the level of trust.

A positive perception of a company or brand takes years to build up. However, just one rash step can disrupt coordination and cause big problems. Reputation management is like regular exercise: it helps to stay in shape, communicate regularly and carefully with your audience, repel the barrage of negativity in crisis situations, minimize undesirable consequences or significantly reduce their scale.