Reputation management

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Reputation management

Reputation management

A key element in the success of any company or public figure is a good reputation.

Reputation is the established opinion of the public about you or your company/organization. It is formed for a long time in the social and information space and can deteriorate at any moment, so you need to constantly work on your reputation. Transparency, honesty, openness and a strategic approach to communications are the basis of quality reputation formation.

What is reputation management?

Reputation management is a systematic approach to reputation management. Unfortunately, many business representatives and NGOs believe that it is enough to make posts on social networks or publish articles in the media from time to time to build a reputation. Reputation management involves a comprehensive, strategic approach to communications and public actions.

Reputation management can include PR audit, development and implementation of communication strategy, personal PR, GR management (establishing relations with state authorities), IR (reputation for investment), CSR projects, internal PR, crisis communications.

Why do you need...

Reputation helps to attract new partners, employees, customers, if necessary, donors or investors, and also strengthens ties with them, raises the level of trust. In addition, in the event of a crisis, a well-developed reputation is a kind of protective, mitigating cushion that will help avoid many negative consequences or significantly reduce their scale.

Reputation is an intangible asset, but its development supports and strengthens many internal and external processes in a company or organization, and over time it can translate into tangible things or save you money. Also, remember that money is given to those who are trusted.