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The presence of clearly defined communication goals, a step-by-step plan for their achievement.
In the era of rapid digitization and social media, a very important role belongs to a quick response to events, public requests, needs, and especially to crisis situations that may threaten your reputation.
In order to master high-quality, systematic communication and quick response to the needs of the audience, it is necessary to constantly monitor the information field, public requests and trends in order to provide the audience with the necessary information or solutions in a timely manner.
The press office is a complete media support for the client. It is important not only what you do, but also what and how you tell your target audience. The press office ensures regular and effective communication with stakeholders.
Whoever understands the value of systematic and timely communication with the audience and the media dictates his own rules in the information world. Whoever establishes cooperation with the mass media more quickly and qualitatively will gain time from competitors and gain more supporters in their field.
01
The presence of clearly defined communication goals, a step-by-step plan for their achievement.
02
Management of the media database.
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Established contacts with the media.
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Creating high-quality press materials, holding press events (if it meets the communication goals).
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Speechwriting and preparation for speeches.
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Increasing the share of the company's voice in the information space.
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Strengthening competitive advantages through communications.
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Formation of information certificates about the company, fact sheet.
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Establishing media relations.
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Responding to inquiries from journalists.
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Generation of information drives.
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Organization and moderation of press events.
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Help in reporting communication.
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Audit of the current work of the press office, determination of communication goals and effectiveness of PR activities. Section of hard-skills in the field of communications of managers and employees of the press office.
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Development of a practical training course for communicators.
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Monitoring and consulting after completion of training.
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Own development – speaker test with analytics (conducting an interview with the speaker, identifying strengths and weaknesses, crisis areas, developing recommendations, etc.).
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