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Formulation of communication goals and objectives of the campaign or project.
You can talk about yourself, your products and services in different ways, but will your target audience notice and respond to them? Traditional advertising or sending out press releases is not enough. Reaching the modern consumer is difficult, but possible.
PR-projects and PR-campaigns are powerful tools for promoting key products or services, presenting novelties, promoting social projects in support of the brand and generally building and strengthening the recognition and image of the company, forming loyalty to it.
Successful PR projects and PR campaigns attract the attention of the audience, are remembered and contribute to the formation of a positive reputation. For this, the company must integrate creative and non-standard approaches, solutions and tools into its communication. At the same time, PR projects will respond and be remembered only when they coincide with the priorities and values of the audience, as well as your positioning and mission. To do this, you need to study and understand your target audience, find insights, monitor social trends and tendencies.
We develop communication campaigns and PR projects based on our in-depth analysis of the global goals and specific tasks of the company, its advantages and values for the audience.
01
Formulation of communication goals and objectives of the campaign or project.
02
Defining the target audience.
03
Development of creative ideas and key messages.
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Selection of relevant channels, tools and communication formats.
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Clear and detailed planning.
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Determination of real and objective KPIs.
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Creating quality content.
08
Track results.
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Creation of information drives.
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Development and implementation of image events, creative campaigns.
03
Development of creative ideas.
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Copywriting, design, production.
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Media support of projects.
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Communication with target audiences.
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Development and dissemination of informational materials.
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Full support from idea to implementation, reporting and performance evaluation.
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