A personal brand influences loyalty to your products or services and plays an important role in differentiating yourself from your competitors. If there are several identical products, which one will a customer choose: the one represented by a familiar person or a product with no face? 

So how do you create and strengthen your personal brand?

Developing a personal brand allows you to become a visible expert in your field. It will open up new opportunities for career growth, partnerships and increased profits, ensure the trust and loyalty of the audience, and allow you to effectively achieve your professional goals.