An employer brand is the corporate culture and values of the company, working conditions, and how employees, as well as former and even potential employees, view the company. 

Developing an employer brand helps build trust and loyalty among your team as the most important audience. An attractive employer image attracts the attention of competitive professionals, reduces staff turnover, and creates brand advocates.

A well-built HR brand directly affects the efficiency and reputation of the entire company, gives potential employees an understanding of why they should work in this particular organization, and gives existing employees a desire to spread positive impressions of working in the company. In the long run, this will ensure sustainable business development and strengthen internal recruitment. Investing in the employer brand is investing in the success of your company through people as its most valuable asset.