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Understanding the target audience and its needs, as well as digital trends.
Digital PR
In the age of information technologies and digital transformations, it is almost impossible to ignore the digital world. However, it is not just a presence in popular social networks, a website or cooperation with top influencers that is important for companies or public figures. It is necessary to understand the goals and specifics of these channels and tools, to use them competently, as well as to constantly monitor the trends and trends in the digital world.
What is digital PR?
Digital PR is a field of PR that focuses on online communication. The main tools of digital PR are social media, blogs, websites, online publications and other platforms that allow attracting the attention of the audience to the brand and its products. Digital PR involves the use of analytics and media monitoring, which allows you to track performance and adapt campaigns in real time if necessary
Why do you need...
Correct digital PR allows you to reach the widest possible audience or, on the contrary, a very specific and narrow category of people. There are many digital tools that allow you to increase brand recognition, attract an audience and increase their loyalty, improve search results (SEO) or achieve other communication goals.
Quality digital PR includes:
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Digital strategy development.
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Careful planning and implementation of digital campaigns.
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Cooperation with bloggers and opinion-leaders who have a good reputation, a relevant target audience, suitable companies in terms of values, etc.
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Systematic monitoring for mentions of a company or public figure.
What we offer:
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Setting up targeted advertising.
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Creation of banner advertising.
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SMM.
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Cooperation with influencers.
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Creation of media advertising and special projects.
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Development of digital platforms and internet solutions for the brand.
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Creation and promotion of brand communities.
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Creative ideas for collaborations and partnerships.
How we do it
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