Design is an essential part of visual communications, which are carried out through the use of signs, symbols, images, graphic elements, pictures, etc. Graphic design in PR adds value and identity to a brand, distinguishes it from competitors, strengthens the emotional connection with the consumer and builds trust.

The proper and appropriate use of design elements helps to create a recognizable brand image, convey the values of a company or a public figure, and accurately convey key messages to the target audience.