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Understanding of visual, communication and social trends.
Every day we consume tons of information, including visual information. A wide variety of design options are actively used in social networks, outdoor advertising, and printed materials. Due to the large flow of information, it is quite difficult to stand out from the crowd. Creative solutions combined with an understanding of the rules of visual communication and trends will help attract the attention of the target audience and become recognizable on the market.
Design is an important part of visual communications, which are carried out through the use of signs, symbols, images, graphic elements, images, etc. Graphic design is actively used in PR and branding.
Today, it is almost impossible to imagine the company’s activities without the involvement of visual communications. The correct use of design helps to create a recognizable brand image, convey key messages to the target audience, broadcast the values of a company or a public figure, etc.
01
Understanding of visual, communication and social trends.
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A strategic approach to visual communications.
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Knowledge of the basics of design: typography, color theory, composition, etc.
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Compliance with communication goals and target audience.
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Presentation development
02
Design for advertising creatives
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Creating a logo, brand book, and corporate identity
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Designing a social media page
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Developing designs for printing and promotional souvenir products
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Producing illustrations
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