Analytics in PR is an effective tool that moves hand in hand with company owners and founders, PR directors, CEOs, commercial directors, brand managers and marketing directors at every stage of business development. 

High-quality data analysis allows you to develop and implement an effective marketing and PR strategy that will improve your image, help you stay one step ahead of your competitors, and track the most favorable opportunities for scaling.

Data analysis will help the business move in a clearly defined direction, avoiding obstacles, help build a good reputation and effective communication with customers, partners, and opinion leaders, and prevent crises and respond to them in a timely manner.