Analytics

Many world-famous companies that caught the wave of success in the last century and remain Top of Mind brands owe it not only to their correct positioning, incredible perseverance, and a lucky coincidence. One of the critical aspects of their achievements is analytics, i.e., the systematic collection and analysis of data.

Today, its role must be considered. Data analysis helps businesses and all stakeholders confidently run the marathon, identify pain points in time, bypass obstacles, and build a good reputation and effective communication with their customers.

Аналітика в PR

Analytics in PR is an effective tool that moves hand in hand with business at every stage of its development. High-quality data analysis allows you to develop and implement an effective marketing and PR strategy that will improve your image, help you stay one step ahead of your competitors, and track the most favorable opportunities for scaling.

Conducting a PR analysis for a company or personal brand facilitates the development of a clear strategic direction and the establishment of enduring relationships with customers, partners, and opinion leaders. Additionally, it aids in identifying optimal communication channels while proactively preventing and promptly addressing crises.

Who needs Analytics in PR?

Business owners and founders
PR directors
General directors
Commercial directors
Marketing directors
Brand managers
Politicians
Investors
NGO leaders

Qualitative analytics include

Identification of potential opportunities and threats to the company in the media space

Tracking public feedback and reactions

Identifying and responding to crises

Reputation measurement

Competitor/market player analysis

Monitoring market trends

Tracking of information/marketing campaigns

Analyzing trends and changes by researching global trends in consumer behavior (e.g., changes in consumer values, demand for sustainable products, the impact of new technologies, etc.)

Developing predictions of what trends may affect the market in the future and suggestions for responding to them.