Аналітика в PR

Analytics in PR is an effective tool that moves hand in hand with business at every stage of its development. High-quality data analysis allows you to develop and implement an effective marketing and PR strategy that will improve your image, help you stay one step ahead of your competitors, and track the most favorable opportunities for scaling.

Conducting a PR analysis for a company or personal brand facilitates the development of a clear strategic direction and the establishment of enduring relationships with customers, partners, and opinion leaders. Additionally, it aids in identifying optimal communication channels while proactively preventing and promptly addressing crises.

Who needs Analytics in PR?

  • Business owners and founders
  • PR directors
  • General directors
  • Commercial directors
  • Marketing directors
  • Brand managers
  • Politicians
  • Investors
  • NGO leaders

Qualitative analytics include

01

Identification of potential opportunities and threats to the company in the media space

02

Tracking public feedback and reactions

03

Identifying and responding to crises

04

Reputation measurement

05

Competitor/market player analysis

06

Monitoring market trends

07

Tracking of information/marketing campaigns

08

Analyzing trends and changes by researching global trends in consumer behavior (e.g., changes in consumer values, demand for sustainable products, the impact of new technologies, etc.)

09

Developing predictions of what trends may affect the market in the future and suggestions for responding to them.

What do we offer?

01

Media portrait: reputational audit of the company, a personal brand and market participants.

02

Monitoring media and social networks

03

Market and industry analytics:


  • Analysis and search for new niches through global behavioral research.

  • Researching trends in Ukraine and abroad.

04

Analysis of audience/consumer sentiment.

05

An information digest

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