On 9 December, the winners of the European Excellence Awards, the international communication award, were announced. One of the winners is the Ukrainian social project “Mom, I See War”, the project’s communications are conducted by the agency Perfect PR.

“Mom, I See War” was created to help children affected by russian aggression in Ukraine.

For over 9 months, we have been collecting children’s drawings for the project. Children draw war, their childhood with rocket attacks and air raids, and, of course, Ukraine’s victory. These stories tell the truth about the events in Ukraine, which the world saw through children’s drawings.

The project received more than 400 mentions in Ukrainian and foreign media and coverage on top Ukrainian media outlets. This was facilitated by the effective organization of the project’s national and international communications, which we at Perfect PR handled.

«Winning the European Excellence Awards is a great opportunity to remind the international community once again about the war in Ukraine and the children who suffer from it. This is a very valuable project that documents in its artistic way more than 9 months of the full-scale war: all the feelings, experiences, faith and dreams of children. And, most importantly, it shows and reminds the world, as the exhibition is currently traveling to more than 50 countries. New formats and scales will follow, and now we thank every child who shared their drawing and story», – says Revide Ziyatdinova, communication manager of «Mom, I See War» project. 

The full list of European Excellence Awards winners can be found here.

The idea of «Mom, I See War» project started with the desire to launch a charity initiative using the NFT tool, and today it is one of the many elements that the project plans to use on its way to development in the WEB 3.0 industry. The key goal of the project is to convey the truth and help children affected by russian aggression, and modern technology is the fastest way to achieve it.

The project «Mom, I see war» is being implemented by: the public communications agency, Perfect PR, Community Organization «Initial Token Offering Lab. Ukraine», Ukrainian Startup Fund, GroundStorm Media, TA Ventures, the Community Organization «Vasyl Stus Memorial», and the Educational and Research Institute of Law of Taras Shevchenko National University of Kyiv.