Агенція Perfect PR: 10 кроків до звички «бути еко»

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Perfect PR Agency: 10 steps to the habit of "being eco"

Wednesday, 19 January 2022

We owe our near future and the future of the planet to what we are doing today, what we are doing right now. Every year in the last week of March, the agency Perfect PR joins the global Earth Hour initiative. This year is no exception, although in a slightly modified, remote format.

This Saturday we we will all join the action and turn off unnecessary electrical appliances in our homes. And long-term quarantine is not just about saving office resources that affect the environment. This is a good opportunity to rethink our habits in the modern pace of life and understand what it means for each of us to “be eco”.

For the agency, daily work with information and creativity is almost always notes, printouts, long notes, liters of coffee, water and many office hours. This can be almost every company. Therefore, the main task in this flow is to control one’s own ecological behavior.

Perfect PR Agency shares its small steps towards the important habit of “being eco”, which has become daily.

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  1. Recycled Office Paper

Apparently, our customers and partners have already noticed that all the documentation we send is printed in darker and thinner office paper – from recycled materials. After all, this is exactly the case when the main thing is the content, not the form 🙂

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  1. Two-sided printing

If there is already a need to print without it – it is better to print on both sides. In addition, it is very convenient, because such papers become compact and less bulky.

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  1. Printing in A-5 format

Handouts for the presentation of ideas to customers can be safely printed in A-5 format (of course, with small tables or graphs). Tested – Customers will appreciate it.

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  1. Using spoiled office paper as a draft for reprinting

And not only print, but also abstracts, mental maps, notes during discussions and meetings.

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  1. Sort drafts and junk paper

We sort all used office paper, as well as wrappers, boxes and other waste paper, into special environmental cardboard containers from a social enterprise “Colored buckets” and donate waste paper for recycling to the “Dzherelo” rehabilitation center.

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  1. Collecting Magazines and Newspapers for Libraries

We collect all subscribed and read magazines, newspapers in separate piles and transferred to university libraries, in particular journalism faculties. You may also have lone books and printing that will suit reading rooms better.

Also, when updating the wardrobe, the agency staff brings clothes to the mutual aid community ” House “, and there you can grab other things (books, bedding, furniture).

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  1. Plastic sorting

Hard work and numerous meetings – require a lot of energy and & # 8230; water 🙂 We use water from the cooler, and only for guests we use water in half-liter bottles. We use glasses instead of disposable plates, and we twist and sort plastic bottles, like paper, in a separate container from the social enterprise “Colored Buckets” for further processing.

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  1. We do not use disposable tableware

Our office” service “consists of guest and everyday sets 🙂 In addition, colleagues buy coffee in their own cups.

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  1. Sorting batteries and accumulators

Voice recorders, cameras and other improvised equipment is also a source of waste, which is also dangerous! And we have a nice compact box for them, which can also be creatively designed so that it always reminds of its existence at the right time.

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  1. Energy saving lamps

Energy saving lamps are installed in our offices.

For Each of our colleagues to be eco-conscious is to protect the environment and live in harmony with our green home. But every decision to “be eco-friendly” is a story.

“To be eco for me is to have an absolute love for eco-bags for 7 years”

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Natalia Turkevich:” Nature is my great love and a panacea for everything, nature inspires and reloads. To do this, I just need to watch it: how the buds bloom on the trees, how carefree dolphins swim in the Black Sea, how the sun sets in the mountains. I understand that joining the Earth Hour is a symbolic way to draw attention to the problems of the planet, but this symbolism tends to grow into powerful initiatives and real steps towards the rational use of natural resources. So I join in, turn off the lights and look at the stars. To be eco-friendly for me is to have an absolute love for eco-bags for 7 years. “

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” Polyethylene packaging was a salvation, now it’s a disaster “

Revide Ziyatdinova: “For me, being eco-friendly is about changing habits. Refrain from fabric masks for the face, which are practically not recyclable, carry a reusable coffee cup and a water bottle, do not buy products in plastic packaging and many other steps need to get used to. Some of them, such as carrying an eco-bag and not taking balls in stores, are completely painless, but it takes a lot of patience to transfer the whole family to sorting garbage. I am comforted by the trends of recent years, now, for example, saleswomen adequately perceive vegetables or fruits, on which the price tags are pasted, and do not offer to wrap everything in a plastic bag. But remember why it was invented? When there was a big problem with deforestation, because people used paper en masse. Back then, plastic packaging was a lifeline, now it’s a disaster. We have to learn to work on mistakes. ”

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“ Eco is the ability to see the superfluous, sort and find the gadget of uselessness ”

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” We are on the threshold of important global changes “< / p>

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Kateryna Alimova: “For me, being eco-friendly is a new aspect of consciousness and responsibility. This is a change in people’s opinions and behavior, which in the long run will definitely help humanity to invent new technologies and overcome the environmental crisis. I believe that we will find a solution, if not in 10, then in 100 years, and now we are on the threshold of important global changes. Last year, people realized that they were unavoidable, and that was very, very cool.

I join Earth Hour out of respect for it, our mysterious, living, and resilient planet. Life is a real mystery that scientists still can’t fully explain. And if we live on Earth and use its resources, it is everyone’s duty to respect this planet and do everything to keep life on it. The earth 100% deserves our gratitude and struggle. Life, in fact, is a struggle, and it begins with each person. “

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” Conscious consumption should be the basis “

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Andriy Burda: “Mankind began to ruthlessly consume the resources of the Earth, sometimes leaving just devastation. Conscious consumption should be the basis of everyday life of each of us. “

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” I respect manufacturers who minimize the use of additional packaging “

< Roman Schmidt: "For me, eco - is to be restrained and prudent in their" consumption ". Every time I go shopping I wonder how much extra packaging people use. Additional plastic bags are used unnecessarily: products that are already packaged are packed and stuffed into the bag again. In my opinion, this is wild, because at home we immediately throw away these packages. I respect manufacturers who minimize the use of additional packaging and care about its further recycling. "

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” It’s not enough to just follow fashion trends “

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Rita Flomboim: “Eco-consciousness is first of all consciousness. It’s not enough to just follow fashion trends, you need to research the feasibility and the result. “

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Author: Tetyana Voronchuk