3 main SMM trends in 2014
2013 was the year of advertising banners. Landscape changes gradually began to occur – Google+ came close to the top players, and Youtube has finally become a completely self-sufficient, full-fledged social platform.
The hunt for viral content has reached its peak. The Great Virus will live on in 2014, but other tempting stories will be.
Sociality, locality, and mobility are the three main pillars of digital marketing now and will remain in the near future. Content is the undisputed king, but its crown must be targeting the correct locations. Tablets and smartphones will help him get this crown, which has not seen their lives for a long time without geological marks, which determine shopping habits, if not 100%, then more than 50% for sure.
133 million users in the United States are constantly connected to Internet smartphones. Most of them actively use mobile messaging services such as Snapchat or WhatsApp – they will dominate social media marketing in 2014.
- Long live visual content
Pictures, infographics, and videos will finally be fixed as the main advertising content form. The text will slowly fade into the background, if not disappear completely. There is little that can be done about this, except to climb into the catacombs and wait there for the world’s end.
- Google+ will finally come to life
If you compare the current popularity of Google+ with the popularity of her mother – the search engine, the social network seems empty. However, titanic work is underway, and in 2014 we can expect a new appearance of Google+ as an original and vital social platform. All that was needed was to make the social component interesting, and Google’s search brain would do the rest. There is simply no smarter technology right now.
G + has a rich and glorious friendship with SLM – users will be able to share their important content with clearly select local groups of “circles”.
Sometimes it seems that 2014 will be the last year of high technology, that the pendulum has gained a lot of speed, and now it will fly back, carving out of its way everything related to the concept of “digital.” Most likely, of course, this will not happen, and modern communications will continue to grow exponentially until they cover the entire Earth and go into space, first to the moon and then to other galaxies or even parallel universes.