Top 6 facts about communications from Marta Gosovska

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Top 6 facts about communications from Marta Gosovska

Monday, 19 August 2019

Well-known translator, columnist, and literary critic talk about the principles of effective communication, communication with her audience, social networks, and honest advertising.

Communication is based on two points of reference: listening and speaking

Very often, when we talk about communication, we focus on “talking”: expressing yourself and telling the world about yourself. However, we forget about “listening”. For me, communication is a balance of “talk-listen”. It is important to keep this middle ground, to balance so that you feel when the emphasis is shifted to one thing, and immediately correct the situation.

What do effective communications require? Know who you are talking to, hear and listen to your audience, and pay attention to it.

Technology will not replace a creative and unique human approach

It is often said now that technology will replace or displace many professions. It is unlikely that this may frighten representatives of creative specialties. I often fight with my friends, IT professionals, who say, “You will be unemployed soon because a robot will do your job.” Then I conduct an experiment. I ask them to translate with the help of AI, for example, Google translator, metaphorical speech, or Lviv or Slobozhansk dialect. They are convinced, fortunately for me, that I will have a job for a long time.

Facebook and Instagram are different approaches, audiences, and content

I’ve been blogging on my personal Facebook page for the past few years. However, I do not consider myself a blogger. I never thought or wanted the page to become famous. This audience – 10,000 friends and subscribers – is small, tiny. She recently registered on her new social network, Instagram. I feel a huge difference and confusion. I already have a circle of communication on Facebook, and I know that behind each photo on the avatar is a real person I met in real life or who wrote to me: “Marto, thank you for the image of your flowers. I always enjoy reading stories about your mother. We love your cat.”

Maybe I don’t know absolutely all 10,000 personally, but they are “humanized” avatars for me. These are people who actively comment and communicate with me. I know what they live for, why they read me, and what they want from me.

I confess that I resisted Instagram for a long time, although I heard the advice of all my friends who are SMM specialists: “Marta, Facebook is dying. We need to move to Instagram. The future is on Instagram. I listened to it carefully for five years and agreed. However, she continued to stay in her cozy environment on Facebook. My audience is 30+ people. I understand that through Facebook, I do not have a connection with young people with whom I would also like to communicate. My Instagram doesn’t have many followers yet, and my cat also has more followers.

Instagram initially seemed to be a world of pictures and perfect people. I didn’t understand when they had time to work and publish five photos a day. Then I realized that this was their job. Somehow, I did not fit with my non-glamorous life in this glamorous world. However, as the trend of naturalness on Instagram is already beginning to gain momentum, maybe I will find my audience with my simple everyday life: trips in a minibus, coffee in the “Coffee World”, travel not every day and not to the Maldives, but ordinary life and stories from it. And on Instagram.

Advertising: do not destroy the audience’s trust with dishonest product reviews

I do not have the usual conditions for cooperation with advertisers. I often refuse those who write standard offers, as probably many microbloggers ask to advertise their product. I explain that I will accept and protest the product, but I will write an honest review. Ironically, as I usually write Facebook posts. However, when they read my review, they are often asked not to publish it. Very rarely can I honestly recommend something to my friends and subscribers. I do not want to destroy this trust that my audience expresses to me with unfair reviews. When I recommend a product on the terms of commercial cooperation, I always mention it. It seems to have happened three times. And these are products that I could recommend to my closest friends.

Communicate with your audience offline

My online life has long gone offline. I have a lot of friends and acquaintances in different cities whom I know through Facebook. When I go to a new town, I can write about it on my page with an offer to meet everyone. I am happy that there are people who come to me. These are not official meetings but opportunities to meet a new person and chat live in a cozy atmosphere. Now my friend Mariana Dushar, who is known by the name of Mrs. Stefa, and I are organizing English-Galician meetings, very private. We meet and talk to our “Facebookers” on topics that interest us. Facebook has become an effective tool for us to build this community around us.

The text must have an experience behind

I have specific requirements for the bloggers I read. These are Ukrainian-speaking, English-speaking, and Russian-speaking opinion leaders. It is important for me to read a beautiful Ukrainian text that evokes emotions in Ukrainian-speaking, which I do not want to scroll through, but wants to finish reading. It is rare, but it happens. They write about entirely different things: motherhood, translations, travel, politics, etc. It must be a quality text with pure reflections and form and content. The English bloggers I read-write, oddly enough, about England, English culture, and literature. Russian bloggers are dissidents, translators, and founders of translation schools. I wonder what they translate, what they live for, and their translation culture.

I do not understand how you can write a lot and often. It is difficult, in my opinion, to publish large portions of text so that they are not just letters that are composed of words and words – into sentences. The excellent text does not always come out. Therefore, for example, I do not often write columns on The words must have experience.