New educational online course from Google Adwords Academy
For new advertisers, the Ukrainian Google AdWords Academy team has developed a two-month educational course on the main aspects of working with Adwords. The course is free of charge. You need to fill in the contact form for training. This project started on August 12. Every week on the Academy YouTube channel, a new training video from Google AdWords will appear.
Eight short webinars have been created for 10-15 minutes. They consider the basics of working with the AdWords account. Experts also explain Google AdWords features and provide practical tips for setting up advertising campaigns.
The learning process reminds of a real school. The Academy participants will perform the task in their AdWords account every week. All lessons during the educational course provide a commemorative certificate.
Everyone will be able to share the success stories of their own advertising campaigns. The best of them will be published on the Google Ukraine blog and in the AdWords community. Their authors will receive awards. You can join the training course any week.
The main topics to be considered during the Google AdWords Academy Course:
August 12: We choose the best type of campaign for your business.
August 19: How to use the types of keywords match?
August 26: How to create an attractive and relevant ad?
September 2: Setting the perfect targeting on the media network.
September 9: We promote your business on mobile devices in a few simple steps.
September 16: Everything you need to know about the expansion of ads.
September 23: Get the maximum return on the geographical campaign settings.
September 30: Do not overpay for advertising: Effective assignment rates in AdWords.