Google has become the most expensive brand in the world
According to The Telegraph, in 2016 the most expensive brand was Google. It is valued at $109 million. Apple, valued at $107 million, has been pushed to second place. Last year, experts valued the brand at $ 145 million. The third position is occupied by Amazon, which is valued at $ 106.4 million – last year it was worth $ 69.6 million. brand, according to Brand Finance, – Lego. The consulting company celebrated the release of the feature film “Lego. Film “in 2014 as an important factor for the success of the brand. Next in the ranking of influential brands are Google and Nike – second and third place, respectively.
Last year, according to Interbrand Corp. the most expensive brands were Apple ($ 179.1 billion), Google ($ 133.3 billion), and Coca-Cola ($ 73.1 billion).