Current election research: what is going on in the information field?

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Current election research: what is going on in the information field?

Monday, 29 April 2019

The information field influences our choice. The Institute for Mass Media (IMI) recently presented research on manipulation, distortion of sociological research, anti-campaigns, and hidden advertising of the March election campaign.

You will be able to get acquainted with the full results of the research and methodology on the IMI website.

The main customers of political covert advertising in the online media.

1. About a third of all ordered political materials in March concerned the activities of Yuri Boyko and the Opposition Platform — For Life. Most of the materials were recorded on the sites of Channel 112 (, Newsone (, and (

2. The second place among customers was taken by Yulia Tymoshenko, who was recorded at 15.5% of all materials. Tymoshenko was promoted by Obozrevatel (, RBC-Ukraine (, and Channel 24 (

3. In favor of Volodymyr Zelensky and Petro Poroshenko, 10% of political materials with ordering signs were posted during the monitoring period.

Most of the materials in Zelensky’s favor were recorded on the website (, and in Poroshenko’s favor on the Segodnya, Channel 112 (, and Obozrevatel ( websites.

In favor of Anatoliy Hrytsenko, 9% of materials with signs of orders were posted, and they were posted mainly on Obozrevatel ( and the website of the 24th channel (

No hidden political advertising was found on the following sites:

“Ukrainian Pravda”

“New Time”

on the website “League” (one material)

TSN (nine materials incorrectly marked)

Top 5 candidates due to Ukrainian news sources

The authors of the study analyzed the news feeds of 10 online media. According to various opinion polls, the analysis included all informational messages mentioning the top 5 presidential candidates.

Most neutral news about candidates on websites are:


“Ukrainian Pravda”


“New Time”

Petro Poroshenko took first place in coverage, receiving approximately 916 news. However, there is more harmful and critical news about him than others.

Yulia Tymoshenko takes honorable second place. She received 249 texts in which the neutral coverage of the candidate prevails.

Volodymyr Zelenskyy – 198 news. Primarily neutral, but with certain accents.

Anatoliy Hrytsenko – 118 texts. There are almost no materials about him with a negative tone.

The candidate from the party “Opposition Platform – For LifeYuri Boyko is the least written, compared to other candidates, on the selected 10 sites – 5.8% of all selected materials (92 texts). However, after Boyko met with Russian Prime Minister Dmitry Medvedev, there was much more news about this candidate.

Top 5 Ukrainian presidential candidates viewed in the Russian media

Russian online media can compete with Ukrainian ones in the coverage of the election campaign in Ukraine. There are even separate sections on their websites with such topics as “Who will get Ukraine? »

IMI experts analyzed Russia’s five most popular news sites in the week leading up to Ukraine’s election.

During the week, 296 texts were published on the analyzed Russian websites dedicated to the five leading candidates for the presidency of Ukraine. Interestingly, 46.6% of them were published on RIA Novosti. This news agency publishes news about the Ukrainian elections at least every hour. Other sites have separate sections.

A study of hidden political advertising was conducted by the NGO “Institute of Mass Media” in the period from 4 to 22 March 2019 in 13 popular online media. The total sample was about 50 thousand news.

Petro Poroshenko is often described in a negative tone:

“Be careful. The doors are closing! Whether Poroshenko will reach Bankova station, in general, is doubtful about his chances of winning.” One of the main narratives is that Poroshenko will not be able to win without the use of administrative resources (Poroshenko will not be able to win the election without organizational resources, according to the expert, RIA Novosti)

A few months ago, the candidate from the Servant of the People party, Volodymyr Zelensky, was virtually absent from Russia’s information field. However, as of the end of March, all monitored sites are actively writing about him.

In general, the coverage was positive and neutral, about the leadership in opinion polls, the release of the film on the eve of election day, about the fact that “Zelensky does not intend to hold protests in case of election fraud.

The third most frequent mention of Yuri Boyko this week is his visit to Moscow with Viktor Medvedchuk, where they met with Russian Prime Minister Dmitry Medvedev.

It was practically the only reason for his appearance in the Russian media during the monitoring period.

The leading Russian websites did not pay much attention to the activities of Batkivshchyna leader Yulia Tymoshenko a week before the election. Only 6.2% of the news tracked was about her.

Lighting is generally neutral-negative. Thus, RIA Novosti commented on Tymoshenko’s statement on a new tab with the IMF – “The Economist: Ukraine’s new agreement with the IMF can only be worse than before.

Another news block concerned Tymoshenko’s statements against other candidates, mainly against Poroshenko: “Tymoshenko advised Poroshenko to think about prison instead of presidential.