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PR strategy
30 of November 2021
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PR-specialist of Perfect PR agency Vladyslav Rudy attended the thematic discussion "State Communications: UNWRITTEN RULES" during the 28th BookForum and noted down the key ideas shared by the communicators of state institutions. Communicator of the Central Election Commission Ivanna Stets took part in the discussion; Maryna Dadinova, Communications Adviser to the Minister for Foreign Affairs of…
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17 types of manipulations
15 of October 2021
Column
Everyone is manipulating. So you can paraphrase the name of the first series of the cult series" Doctor House". Manipulation today is the same element of everyday life as the usual request. In itself, it can not be good or bad, because above all, it is a tool. The main source and inspiration for this article was book Albrecht Müller " Believe a little, doubt in everything, think for…
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Usually, when it comes to the press service, there is an association with a representative of the White House, who on behalf of the President holds a briefing for journalists and reporters, answers questions and is fully responsible for the public perception of the described actions of the head of state. However, such a unit as the press service has long existed not only in government agencies.…
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We live in a time when the information space is full of different messages. There are so many of them that sometimes we perceive the next news as information noise. A person is able to perceive, understand and use only a tiny fraction of all messages coming from social networks, television, media or native advertising. It is becoming increasingly difficult for large companies or brands to deliver…
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According to latest communication research of Ukrainian agrarian market, 89% of companies use PR tools in their activities. However, the researchers emphasized the lack of a strategic and comprehensive approach to communications for most companies. We share the features of communications for agricultural companies. Specialized events Every farmer attends an exhibition, forum, conference at…
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The pandemic has become a catalyst for digitalization: businesses are forced to explore new directions to stay afloat. A conventional restaurant, which did not need to master food delivery before the pandemic, is forced not only to set up and optimize internal processes, but also to fight for attention on Google and Facebook advertising platforms. What is it, Internet marketing 2021 and where…
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According to the latest communication studies of the Ukrainian agrarian market, 89% of companies use PR tools in their activities. However, the researchers emphasized the lack of a strategic and comprehensive approach to communications for most companies. We share the features of communications for agricultural companies. Special Events Every farmer attends an exhibition, forum, conference…
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And how to maintain a reputation. There are many examples where one wrong word or careless post on social media can cause a wave of negative comments from haters. At the same time, extinguishing such a fire is sometimes more difficult than drawing attention to the positive measures that the company can take. How not to get into the information crisis and how to preserve the reputation of the…
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